JIREEL - “TANKARNA”

We got an instagram DM out of nowhere one day while eating breakfast, the DM was from Jireels manager, Riffo,
who said ”hey guys, I want MERAKI STHLM to do the next Jireel video!”

Say no more, with no doubt we was ON and the brainstorming part began, Jireel wanted to uplift his roots from Rågsved in this video and the directors mind immediately thought of Asap Mob and the way all of them lift Harlem up in their videos.
The way they focus on the small details and the enviroment of Harlem inspired us to do the same thing in our own hoods, specifically Rågsved of course.
To capture the things we normally pass by everyday, the small stuff we don’t usually think about makes it easier to appreciate when you focus on the beauty of it.

We wanted to put a spotlight on Jireel and his great success, the magical high buildings in the projects and the different faces of Rågsved - so we did that.