JAZLIN, B.BABY - “SPICY”

Together with Nord DDB, we developed a social media campaign for the launch of McDonald’s Spicy Nuggets. Our concept expanded the original idea into a full campaign built around a custom hip hop track and music video - created from scratch in close collaboration with artists and producers. The result? A bold, energetic release that fused music, culture, and brand storytelling in a way that truly resonated.