SUPERHERO IDEAL (PANTAMERA)

When the AD Agency, Granath, reached out to us and asked us if we might be interested in creating the next Pantamera musicvideo, we instantly knew that this was going to be epic.
There isn’t a single Swede that isn’t aware of Pantameras musicvideo campaigns so it was obviously an honor for us to be part of this project and being able to create this commercial.

We went into the meeting and we heard the song, loved it, no wonder since it’s the pop genius Myra Granberg singing it, but we got a special brief containing only two words; Black Widow.
Our reaction was “Marvel? Do we have Marvel money?” and the rest is history.

The client recieved a treatment with a pitch of this storyline by us and we barely knew if we’re able to pull this off, we had a bit of time but all the VFX scenes usually takes much longer to create.
But we took the chance since we really wanted to create a Marvel inspired musicvideo, if not now - then when?
Everybody was unsure and a bit nervous… and you know we were that too.

We kept our heads high and worked day and night, worked double as hard in the prep work with being as clear as ever with the vision for the client and the whole team, all worth it though!

The way the video is sooo extra, it defines us at Meraki Sthlm, always wanting to shake the norms and do something outside of the box.

We love this campaign and hope you do it too!

/Hajan & Entisar

BTS Photography by Louise Helmfrid and BTS Film by Fredrik Gislander