PUMA - SHE MOVES US SS22

She Moves Us tells the story of how PUMA’s female ambassadors were inspired to become who they are today, the challenges they’ve had to overcome, the women who helped them and how they made it to the top in their respective fields.
Among the names we find UWCL title winner and Swedish national team player Nilla Fischer, artist and choreographer Imenella, junior world champion in triple- and long jump Maja Åskag, Norwegian national team star handball player Veronica Kristiansen and human rights activist and founder of She For She Pads Mary Consolata.

- I move not only for myself, but for the next generation. It takes courage to go your own way, to challenge the norm and chase those big dreams. With She Moves Us we’re showing the world what we as women, athletes, activists, artists are capable of.
We’re showing all the young women out there that we’re here for you, we’re in this together. Each day is another day, another step, to a more equal society. A changed narrative starts with us, that’s why I’m proud to be part of PUMA She Moves Us, says Nilla Fischer.

The anthem video for She Moves Us is directed by us, Hajan Jabar and Entisar Mohammednur from MERAKI STHLM.
- When PUMA contacted us asking for a female-led production team for an all-female campaign, we only had one answer – YES! Both Entisar and I are big advocates for women empowerment and can relate to the struggles we as women face in male dominated industries. The female energy on set gave us all a feeling of belonging and confirmed that we can achieve great things when we support and celebrate each other, says Hajan Jabar, Co-Founder & Creative Manager at MERAKI STHLM.

She Moves Us will empower girls and young women through PUMA’s partnership with Women Win , a global women’s fund which uses sport to advance gender equality from the bottom up. PUMA will use its communications channels to spotlight the joint efforts to impact girls and women’s rights globally.

PRESS/Puma

BTS Photography by Louise Helmfrid